Category Archives: Auto Aftermarket

Nissan’s Social Media Strategy: Build It and Get out of the Way

Earlier this week, we talked about GM announcing, on the eve of the Facebook IPO that they are pulling their Facebook ads . Their argument being that they weren’t seeing a return on investment. In this article in PR Daily, …

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Facebook Tips for Automotive Aftermarket Businesses

Are you using Facebook to promote your business? If not, you may be missing out on connecting with customers. As a manufacturer, you might presume social media marketing is in the wheelhouse of your retail partners. Not so! Today, customers …

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Online Video as a Promotional Tool

Every major brand today seems to be creating original video as a marketing and branding tool. Should automotive aftermarket businesses use online videos to promote products and services? The answer is: It depends. It depends on your strengths, your level …

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Encouraging Aftermarket Interest in Young Drivers

Do you remember when you got your first car? If you are an adult, your first vehicle was likely simple enough mechanically that you could almost immediately perform basic maintenance and repairs. Today, teens’ first cars often come with engines …

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Aftermarket Benefits from U.S. Autos Popularity Overseas

James Guyette of “Aftermarket Business” reported recently that shipments of U.S. vehicles to overseas buyers, above and beyond direct automaker exports, have reached at least 25,000 to 40,000 vehicles annually. Buyers are seeking vehicles unavailable in most countries outside the …

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Alternative Fueled Cars Provide Three Lessons

The beginning of this week marked the 24th year of the International Auto Show where alternative fueled cars were the focus of almost every major brand. The New York Times reported that, while sales numbers indicate a slow buyers’ response, …

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Customer Events Create Appreciation and New Sales

We’ve done a couple of cool customer events in the past month I hope you don’t mind my telling you about. Called Innovation Days, the events allow us to showcase the work we’re doing with groups inside Honda and Toyota.

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Surprising September Results for the Auto Industry

Even though the economists aren’t yet ready to call it a double dip recession, fears that it’s coming and the debt ceiling debate in July made for low auto industry September projections. Surprisingly, U.S. car and truck sales were up …

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Optimism and Pessimism In the Auto Industry

Friedrich Eichiner, the chief financial officer at BMW, said last week that even though economic growth is set to slow, he sees no sign of a recession. He then added the German luxury car marker would remain profitable, even if …

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Auto Industry Isn’t Worthy of Celebration…Yet

Last week President Obama was in Detroit to rally enthusiasm and spur economic growth. Three years after the auto industry was on the brink of devastation and the city was nearing the brink of no return, there is a broad …

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